Privacy Policy

Introduction

WePrescribe (www.weprescribe.co.uk) is an online healthcare service that helps you access treatments easily and safely from your home. We understand that privacy is important, and we’re committed to keeping your personal information safe.

This Privacy Policy explains how we collect, use, share, and protect your data when you visit our website, use our services, or interact with us in other ways.

Who we are

This privacy policy gives you information about how WePrescribe collects and uses your personal data through your use of this website, including any data you may provide when you register with us or purchase a product or service.

Controller

GAP Health Limited t/a WePrescribe is the controller and responsible for your personal data (collectively referred to as “WePrescribe”, “we”, “us” or “our” in this privacy policy).

We’re registered with the Information Commissioner’s Office (ICO), registration number: ZB116043.

If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us using the information set out in the contact details section.

What information we collect

 

Personal details you give us

When you create an account, place an order, or get in touch, we may collect information such as:

  • Your full name
  • Gender
  • Email address
  • Phone number
  • Home or delivery address
  • GP practice name and address
  • Date of birth
  • Medical information you share with us (e.g. in your consultation, including video and audio calls): this may include information that is provided on audio or videocalls or consultation forms, screenshots of NHS records or prescriptions.

You don’t have to provide this information, but if you don’t, you may not be able to use some of our services.

Payment information

If you make a purchase, we collect payment details such as your card type and expiry date. We don’t store your full card details — these are processed securely by our payment provider.

Device and Usage Data

When you use our website, we collect information such as:

  • Your IP address
  • Browser type
  • Device type
  • Pages you visit and how you interact with them

Data from third parties

If you link your account to a third-party service (like a social media account), we may receive information from them, but only if you’ve given permission.

Profile Data

Includes your username and password, purchases or orders made by you, feedback and survey responses.

Marketing and Communications Data

Includes your preferences in receiving marketing from us and our third parties and your communication preferences.

How is your personal data collected?

We use different methods to collect data from and about you including through:

  • Your interactions with us. You may give us your personal data by filling in online forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
  • apply for our products or services;
  • create an account on our website;
  • subscribe to our service or publications;
  • request marketing to be sent to you;
  • enter a competition, promotion or survey; or
  • give us feedback or contact us.
  • Automated technologies or interactions. As you interact with our website, we will automatically collect Device and Usage Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies (see link to Cookie Policy below).
  • Third parties or publicly available sources. We will receive personal data about you from various third parties as set out below:
  • Device and usage data is collected from the following parties:
  • Analytics providers such as Google based outside the UK;
  • Payment information is collected from providers of technical, payment and delivery services such as Super based outside the UK.
  • Video consultations are provided via Setmore based outside the UK.

How we use your information

The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:

  • Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
  • Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
  • Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
  • Consent: We rely on consent where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to an email newsletter. We also rely on explicit consent as a condition to process your medical data.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use the various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

 

Purpose / Use Type of data Legal basis
To register you as a new customer Personal details you give us Performance of a contract with you.

Where you provide medical details
we also rely on your explicit
consent
To process and deliver
your order including:
(a) Manage payments, fees
and charges
(b) Collect and recover
money owed to us		 (a) Personal details
you give us
(b) Payment
information
(c) Profile data
(c) Marketing and
Communications		 (a) Performance of a contract with
you
(b) Necessary for our legitimate
interests (to recover debts due to
us)
To manage our relationship
with you which will include:
(a) Notifying you about
changes to our terms or
privacy policy
(b) Dealing with your
requests, complaints and
queries		 (a) Personal details
you give us
(b) Profile
(c) Marketing and
Communications		 (a) Performance of a contract with
you
(b) Necessary to comply with a
legal obligation
(c) Necessary for our legitimate
interests (to keep our records
updated and manage our
relationship with you
To enable you to partake in
a prize draw, competition or
complete a survey		 (a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and
Communications		 (a) Performance of a contract with
you
(b) Necessary for our legitimate
interests (to study how customers
use our products/services, to
develop them and grow our
business)
To administer and protect
our business and this
website (including troubleshooting, data
analysis, testing, system
maintenance, support,
reporting and hosting of
data)		 (a) Personal details
you give us
(b) Device and usage data		 (a) Necessary for our legitimate
interests (for running our
business, provision of administration and IT services,
network security, to prevent fraud
and in the context of a business
reorganisation or group
restructuring exercise)
(b) Necessary to comply with a
legal obligation
To deliver relevant website
content and online
advertisements to you and
measure or understand the
effectiveness of the
advertising we serve to you		 (a) Personal details
you give us
(b) Profile data
(c) Device and
usage data
(d) Marketing and
Communications		 Necessary for our legitimate
interests (to study how customers
use our products/services, to
develop them, to grow our
business and to inform our
marketing strategy)
To use data analytics to
improve our website,
products/services,
customer relationships and
experiences and to
measure the effectiveness
of our communications and
marketing		 (a) Device and
usage data		 Necessary for our legitimate
interests (to define types of
customers for our products and
services, to keep our website
updated and relevant, to develop
our business and to inform our
marketing strategy)
To send you relevant
marketing communications
and make personalised
suggestions and
recommendations to you
about goods or services
that may be of interest to
you based on your Profile
data		 (a) Personal details
you give us
(b) Profile data
(c) Device and
usage data
(d) Marketing and
Communications		 Necessary for our legitimate
interests (to carry out direct
marketing, develop our
products/services and grow our
business)
To carry out market
research through your
voluntary participation in
surveys		 Necessary for our legitimate
interests (to study how customers
use our products/services and to
help us improve and develop our
products and services).

 

How we share your information

We may share your information with:

  • Our employees on a need to know basis
  • Our trusted service providers (for example, payment processors, delivery partners, UK IT support)
  • Regulatory or law enforcement bodies if required by law
  • Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

We never sell your personal information to third parties.

International transfers

We do not transfer your personal data outside the UK.

Cookies and tracking

We use cookies and similar tools to make our website work better and help us understand how people use it. You can choose to block or remove cookies through your browser settings, but some parts of the site might not work properly if you do.

For full details, see our Cookie Policy (https://weprescribe.co.uk/cookie-policy-uk/).

How we keep your data safe

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data retention

How long will you use my personal data for?

We do not store or record video or audio consultations.

We will only retain your other personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

By law we have to keep basic information about our customers (including transaction data) for 6 years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see below for further information.

Your rights and choices

You have a number of rights under data protection laws in relation to your personal data.

You have the right to:

  • Request access to your personal data (commonly known as a “subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
  • You also have the absolute right to object any time to the processing of your personal data for direct marketing purposes (see below for details of how to object to receiving direct marketing communications).
  • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • Withdraw consent at any time where we are relying on consent to process your personal data (see the table above for details of when we rely on your consent as the legal basis for using your data). However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:
  • If you want us to establish the data’s accuracy;
  • Where our use of the data is unlawful but you do not want us to erase it;
  • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
  • You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

If you wish to exercise any of the rights set out above, please contact us.

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Marketing emails

 

Direct marketing

During the registration process on our website when your personal data is collected, you will be asked to indicate your preferences for receiving direct marketing communications from us. You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving the marketing.

We may also analyse the Personal data you provide us, Device and usage data and Profile data form a view which products, services and offers may be of interest to you so that we can then send you relevant marketing communications.

Opting out of marketing

You can ask to stop sending you marketing communications at any time by following the opt-out links within any marketing communication sent to you or by contacting us.

If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes for example relating to order confirmations for a product, consultation reminders, updates to our Terms and Conditions, checking that your contact details are correct.

 

Children’s privacy

Our services are not designed for children under 18, and we don’t knowingly collect data from them.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We’ll update the “Last updated” date at the top and, if the changes are significant, we’ll let you know directly.

How to contact us

If you have questions or concerns about this Privacy Policy or how we handle your data, please get in touch:

  • Email: [email protected]
  • Call: 0330 043 2332
  • Post: WePrescribe, 28a Willows Road, Walsall, WS1 2DR

 

Complaints

You have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). However, before doing so please make sure you have first made your complaint to us or asked us for clarification if there is something you do not understand. The ICO will expect you to have done this before reviewing your complaint.

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

 

Last Updated: December 2025